A growing number of businesses are turning to eCommerce stores for presenting their products and services online. Everyone who keeps them updated in the eCommerce industry must have heard about Magento (also known as ‘Adobe Commerce’).
Being a popular eCommerce platform in the market, Magento has emerged as one of the most robust platforms. Millions of small and large businesses use it to power their online stores. It is constantly evolving with new features and trends.
Embracing new trends will let you stay ahead of the competition. It is even helpful to set your business apart from competitors and build a strong online presence.
By adopting the right trends and hiring a reliable Magento development company for their implementation, a business can open doors to attract potential customers.
So, keep reading to look at some vital Magento development trends you should pay attention to in 2023.
Let’s start with the Magento overview.
Magento – Overview
Magento is an open-source eCommerce platform written in PHP. From SMEs (small and medium-sized businesses) to multi-scale corporations, it is suitable for businesses of all sizes. It has created a huge impact on the world of eCommerce.
This robust platform provides merchants with an extensive range of features. With world-class features and mobile-friendly themes, Magento helps users to deliver an outstanding eCommerce website experience.
Now, let’s pay attention to the latest Magento development trends for 2024.
Magento Development Trends to Look Out For in 2024
From conversational commerce to omnichannel selling and multi-vendor marketplace development, there are various trends that can help you stand your business apart from the competitors.
Adobe (or Magento) New Release 2.4.6
Adobe is planning to launch the next major Magento release. Adobe Commerce 2.4.6 (or Magento 2.4.6) will be rolled out soon. It will be available to use by the end of March 2023, whereas its pre-release version will be available by the end of February 2023.
It is expected to be a trend because of its enhanced security features and added functionalities that make it easier for merchants to manage their online stores.
This new Magento release will be going to be a major performance update for store owners. It will come with various improvements such as 300+ quality fixes and enhancements, eight security issue fixes and enhancements, improved GraphQL performance, and others.
Conversational Commerce (AI Chatbots)
It refers to the use of AI chatbots. This Magento development trend has seen significant growth in recent years.
Integrating this trend lets customers inquire about products and services, receive support, and make purchases. It facilitates your site visitors to interact with businesses via voice assistants, live chat, or messaging applications.
With natural language processing (NLP) and machine learning (ML) technologies, a chatbot can understand and respond to customer queries in a human-like manner.
Omnichannel Selling
Omnichannel refers to the user engagement approach in which a company gives access to its products to customers on all channels, platforms, and different devices. The goal of omnichannel shopping is to provide a seamless shopping experience to customers, irrespective of the channel they choose.
Magento is designed to support omnichannel shopping. It comes with a variety of features that helps retailers provide a seamless shopping experience across different channels like online websites, social media platforms, and brick-and-mortar stores.
Some key features that make Magento effective in omnichannel shopping include inventory management, order management, personalization, customer accounts, and others.
Headless Magento
Based on the decoupled architecture, Headless commerce offers unmatched flexibility. It lets you separate the front-end and back-end, letting each one work independently of the other. It prepares online merchants for tomorrow when people will shop through any connected device.
A headless Magento online store is one that uses Magento for back-end functionality, whereas a separate solution for its front-end. For instance, as a business, you can use Magento features like inventory management and order processing with a custom-coded UI to display product pages.
Designing different front-ends for desktops, tablets, and smartphones lets you create a customized front-end for any channel.
Smart Searching
Another significant Magento development trend that will help businesses grow exponentially and take them to the next level. Smart searching includes integrating features such as filtering, auto-completion, voice searching, and others.
Voice-enabled options minimize the effort and consequently enhance the chances of exploring websites. It lets customers browse more products and services in a smooth manner. It increases customer retention and encourages site visitors to stay on your site longer.
Moreover, considering this Magento development trend will also give you a competitive advantage over competitors without voice-search-enabled capabilities.
Push Notifications
Integrating this trend is helpful to keep your customers up-to-date with the new products, services, and announcements you have to offer. These are the short messages or alerts that are sent to the user’s device even when they are not actively using the website.
Push notifications are designed to grab the user’s attention and notify them about important events. It can be a powerful tool for businesses as it lets them reach different users and deliver information in real time.
However, it is important to use them responsibly and consider the user’s experience when designing and implementing push notification systems. You can even hire a Magento development company to integrate such a concept into your eCommerce web solution perfectly.
Multi-Vendor Marketplace Development
Magento comes with the necessary features for developing multi-vendor marketplaces. It is a platform for third-party sellers to sell their products from one storefront. Moreover, multi-vendor marketplaces provide sellers with an enormous catalog to choose from.
Magento offers maximum customization and a premium cloud-based platform with extensive functionalities.
Its updated version (Magento 2) is preferred for developing advanced online stores with complex functionalities. So, you can invest in Magento development services to develop a well-customized multi-vendor eCommerce marketplace as per your business needs.
Augmented Reality/Virtual Reality
Integrating immersive technologies like AR & VR into existing Magento stores will make shopping experiences more intuitive, satisfying, and friendly. Besides changing the way a business functions, these technologies are bringing a breakthrough in the eCommerce industry.
Incorporating this eCommerce trend will let your online store visitors test products virtually by visualizing them from all ends. It will further be helpful for them to make an informed buying decision.
Moreover, these technologies will facilitate customers with preview placement and give them a real-time glimpse of what a product will look like when placed in their own environment.
Conclusion
Magento has a promising future as an eCommerce platform due to the vast capabilities it offers. It may continue to offer improved performance and the newest trends as it is constantly improving in terms of its out-of-the-box features.
Moreover, day-by-day eCommerce is becoming more competitive due to the increasing number of online stores.
But considering the above-mentioned eCommerce trends can help you build a high brand value among competitors. Hiring a Magento development company is equally important in this aspect, as they can perfectly integrate such trends into your eCommerce store.
