Designing high-quality PSD templates tailored to your brand and messaging is the best way to create email campaigns. With the best design practices and the right elements, you can create the best email templates that not only look great but are also helpful in driving results.
While it almost feels old-fashioned now, business communication is still run on email. As per Statista, by 2025, around 376.4 billion emails will be sent and received daily. Another statistic shows that by 2027, the global email marketing market will be valued at 17.9 billion. The compound annual growth for that period is expected to be 13.3%.
Considering the ever-growing demands for emails, businesses are constantly looking for professional PSD to email template designers who can create attractive and alluring email templates that draw subscribers’ attention and compel them to open an email instantly.
So, let’s explore the best ways to design PSD email templates for your marketing campaign.
Whether you are a seasoned email marketer or a beginner, these tips and strategies will help you create effective email campaigns that connect with your audience and drive engagement.
Before going deeper, here’s a quick explanation of PSD Email templates.
PSD Email Templates – Overview
In simpler words, PSD email templates are Photoshop documents converted into email templates. Businesses send a PSD design to be converted into a pixel-perfect email. This allows customizing the formatting and text of emails sent.
PSD email templates are often used in email marketing campaigns. They allow for consistency in design that saves resources and time. Once customized, these templates can then be converted into HTML and CSS code.
Afterward, it is possible to integrate them into the email marketing platform. Companies can create professional-looking email campaigns with PSD email templates to grab users’ attention and drive engagement.
Examples of Successful Marketing Campaigns Using PSD Email Templates
To know the power of PSD email templates, let’s see some popular brands that use them in their marketing campaigns.
Uber
Uber has been known for its innovative marketing strategies and successful email marketing campaigns. The company has designed a series of email campaigns that use personalized content and engaging visuals.
The email marketing campaign of Uber is very simple yet pleasing. If you break down Uber’s email marketing, you will find a standard welcome email, product launches and updates, referral emails, typical transactional emails, promotional emails for referring discounts, and others.
Litmus
It is an all-in-one email marketing platform that empowers you to build, personalize, test, review, and analyze emails more efficiently.
Starbucks
It has been known for its successful email marketing campaigns that engage customers and drive sales. Their email marketing campaigns are the best examples of how businesses can use PSD email templates.
Airbnb
Airbnb is also known for its innovative marketing strategies and successful email marketing campaigns. Their campaigns are a great example of how businesses can use email marketing to promote services and drive sales.
Apart from the above famous brands, other prominent names are Nike, Mint, Buzzfeed, Zendesk, The New York Times, Carnival, and others.
Steps to Design the Best PSD Email Templates
If you really want to design the best PSD email templates, just throw the conventional tips outside the window and start thinking outside the box. Forget about following the traditional color schemes. Use bold and contrasting colors, making your email stand out in the crowded inbox.
Designing a high-quality PSD template requires careful planning and attention. Choosing a color scheme, selecting appropriate fonts, adding high-quality images, and creating a grid are also some crucial steps in creating the best PSD templates.
Try following these steps to design the best PSD email templates for your marketing campaign –
Identify the Purpose and Target Audience
First, determine the template purpose and target audience you want to cater to. This will guide you in making your design decisions, including color choices, font selection, and layout. Is it a website template, a social media post template, or a template for something else? Clear its purpose before start designing it.
Ensure you have selected the right email type based on your business objectives. If we talk about promotional emails they rely on images accompanied by a short description. Whereas email newsletters are text-heavy, and images are optional.
Research Competitors and Industry Trends
You can research other templates in the same category to get an idea of what will work for you and what won’t. In addition, staying up-to-date on the latest design trends is helpful in creating a modern and visually appealing design.
Select a Layout and Structure for Your Email Template
You must not be afraid of experimenting with different design styles like illustrations, animations, and 3D graphics. When selecting a layout and structure for your email template, consider the design elements that will help you effectively communicate your messages.
Ensure that the email template has a clear information hierarchy. It should be optimized for mobile devices and adapt to different screen sizes.
Designing for Your Customers
The core of a successful email marketing campaign is an attractive email template design. To drive subscribers to click through your emails, making the email template as simple as possible without sacrificing visual appeal is essential. Understand what your customers want and craft your designs accordingly. This way, you can keep your customers engaged and your brand top-of-mind.
Add Content and Messaging That Resonate With Your Audience
When it comes to content, do not limit yourself to bland messages. Use humor, storytelling, and emotion to resonate your message with the audience. You can create a sense of urgency by including limited-period offers and exclusive deals that your subscribers can not resist.
The most effective emails deliver a clean and concise message. Fonts should be between 12-14pts for optimal readability. Keep the overall template height restricted to 1800-2000px for maximum impact.
Include Personalization and Graphics
By its very nature, personalization is the most powerful tool to draw customers’ attention. Like everything else, email templates need to be personalized to the readers and filled with interesting graphics. Very few people want to read emails that solely comprise a wall of text. Instead, use visuals in your template to get your message across quickly and elegantly.
Include Clear Calls-to-action (CTAs) to Encourage Conversions
A well-designed CTA is helpful in increasing click-through rates and conversions. To create an effective CTA, one must consider these points –
- Make it visually prominent
- Use action-oriented language
- Place it strategically
- Use a single CTA
Including a catching CTA in the PSD email template will encourage the audience to take action. It will lead to increasing your marketing campaign effectiveness.
Moreover, Emails with a single CTA receive 37.1% more clicks than those with multiple CTAs. The CTA for promotional emails should differ from the CTA for transactional emails. Ensure you understand the difference in and demand for these both, and then craft clear, relevant, and action-driven CTAs in your templates.
Despite these steps, to effectively develop the template, it will be better to opt for hiring a PSD to email conversion service provider. Their professional team can cater to your requirements well and will help you serve your purpose properly.
Advantages of Using PSD Email Templates for Marketing
Photoshop design (PSD) email templates offer several advantages for businesses looking to create effective email marketing campaigns. They provide a professional appearance that leads to enhancing the brand image and credibility.
PSD email templates are also customizable, facilitating modification of the designs to fit their brand image and messaging. Additionally, they are time and cost-effective, letting businesses save time and money while delivering high-quality designs.
Now, let’s go through the different benefits of using PSD email templates for marketing.
Professional Appearance
These templates are usually designed via PSD to email conversion professionals with years of experience. With visually appealing designs, these templates provide businesses with a professional appearance that can enhance their credibility and brand image.
Time and Cost Effective
Creating a custom template from scratch will be expensive and time-consuming. But converting PSD to email is cost-effective for businesses that save time even with delivering high-quality designs.
Customizability
PSD email templates come with customizable possibilities. This allows businesses to modify design according to brand image and messaging requirements. It enables the creation of unique email campaigns that set your business apart from the competitors.
Mobile Responsiveness
Most PSD email templates are platform-independent. They are designed to display properly on mobile devices, ensuring that the emails are readable and accessible to the customers.
Consistency
PSD to email conversion is helpful for businesses in maintaining a consistent brand image across all their email campaigns. It increases brand recognition and strengthens the brand image in customers’ minds.
Wrapping Up
Apply the steps above, and you’ll have your email templates optimized and ready for action! Following these best practices will help you create a pixel-perfect and responsive email template that will make a good impression and persuade your subscribers to execute your CTA, and provide your business with the results it’s looking for.
Wish you good luck for future growth!
