Many businesses wonder, ‘Why should I use WordPress?’ Perhaps because they’re oblivious of its greatest potential. In this blog, we’ll give you some essential top-notch reasons why you should use WordPress for your business website.
WordPress is the most popular open-source content management system (CMS) due to its various attributes. According to Digital’s research, WordPress is powering 35% of the web, over 1.1 million new registered WordPress domains every six months, WP dominates Google’s SERP with 2.28 billion results, WordPress is visited more than Twitter, and is available in 196 languages.
Considering such stats, many businesses are shifting to the WordPress platform, leveraging WordPress development to power their company’s site, and taking their businesses to the next level of success. Do you, too, want to have a successful business site? Read on to find out how!
Top 10 Significant Reasons to Use WordPress for Your Business Site
WordPress is continuously increasing its ranking in the lists of top CMS. From small blogs, photography websites to the world’s top companies, WordPress is everyone’s preference.
Let’s have a look at some awesome websites you probably have heard about, but might not know were created with WordPress:
- Katy Perry
- The official Star Wars Blog
- TechCrunch
- BBC America
- The New York Times
- The Walt Disney Company
There are various reasons for the ever-increasing demand for WordPress business sites. The list is never-ending; however, we’ve handpicked some best ideas to tell you why WordPress is worth switching over to if you haven’t yet. So, without any further ado, let’s get started.
1. Free, Easy to Set Up and Use
WordPress is a free, easy-to-setup, and use platform whether you own a commercial website or a personal blog. WordPress is specially designed for those who have no idea how to code. Therefore, you don’t need an expert or an HTML coder to set up a WordPress website.
You can set it up all by yourself in one-click and quickly customize it in essential ways. The best thing about WordPress is that as soon as you install the theme, your site becomes ready to use, and it doesn’t require any configuration, aside from the customization.
2. Secure and Safe
These days, we often hear the news of hackers’ attacks on numerous websites. But the sites built on WordPress give you a sigh of relief as it has the top-notch security measures compared to other platforms. Apart from that, there are several different ways to secure your WordPress site. The developers take to preserve the trust of its users so that users can leverage WordPress safely and securely.
3. Cost-Effective
The core WordPress software is free; however, the cost of a customized website is not comparatively expensive, though. WordPress comes ahead as a cost-effective platform that helps your business avoid overspending and minimizes the cost while building a website. The design, development, and even maintenance of WordPress sites are relatively inexpensive.
4. Scalable and Versatile with Dynamic Functionality
WordPress was initially designed specifically for blogging, but you can build any website on it, even e-commerce stores, it’s that versatile. WordPress is highly scalable; you don’t need to pay extra charges once you reach a certain level of traffic, or even if you want to add on new functionality.
Besides, WordPress offers some dynamic functionalities like blogging, commenting, dropdown menus, email harvesting, sideshows, event calendars, social media feeds, video galleries, and much more.
5. Mobile-Friendly with Responsive Themes
Google gives preferences to mobile-friendly websites and penalizes the ones that aren’t. Thus, showing the cruciality of mobile-friendly and responsive designs in today’s time. However, with WordPress, you don’t need to give it much thought as most of the WordPress themes are mobile-friendly and automatically responsive. Besides, WordPress also has an option for websites to be viewed in mobile view form for themes that aren’t responsive.
6. SEO-Friendly – Google Loves WordPress
In today’s ever-evolving digital age, website owners are often concerned about search engine optimization (SEO) but not anymore with WordPress. It’s SEO-friendly. WordPress helps you keep your SEO game up and stay ahead of your competitors in the search results.
Search engines tend to rank websites that are made with WordPress higher than those that don’t. Google, being the most used search engine, loves WordPress sites. Google likes everything about WordPress sites, from the architecture, text-based websites, SEO, mobile-friendly to blogs.
7. Integration
The significant reason for WordPress’s popularity is it has better integrations, plugins, and tools for growth. WordPress integrates with many popular third-party platforms. There are plenty of plugins for payments, email campaigns, and more to make your site more dynamic.
Also, nowadays, social media has the most significant influence on people. Thus, WordPress allows people to post comments via social media accounts quickly. WP makes it simple for people on social media to find and interact with you using accounts.
8. Plugins for Complex Business Features
With WordPress, you can add even complex business features to your website without hiring a professional coder. If you need to add additional functionality to your website, WordPress has plugins for that. There are plenty of plugins on WordPress that add functionality to the core system. Just install plugins, and you are good to add simple or complex features on your WordPress site
9. E-Commerce Solutions
E-commerce businesses are flourishing rapidly. Keeping that in mind, WordPress is ready to give you a successful online store. WordPress’ plugins make it a one-stop-solution for everything. Just like you’re taken care of by everything related to your website. Similarly, WordPress has a plugin for your e-commerce business. You can easily convert your website into an online store using popular plugins like WP E-Commerce and WooCommerce.
10. Multi-User Capability
WordPress makes it simple to assign different access roles for different people. Here are some of the functions the WordPress Codex plugin offers:
- Super Admin – Complete access to website features
- Administrator – Complete access to administration features
- Editor – Publish posts and approve/remove the other users’ posts
- Author – Publish and manage their posts
- Contributor – Manage and write their posts but rely on the administrator to approve
- Subscriber – View and edit their profile
Final Words
Whether you own a personal blog site or a commercial website, WordPress is suitable for all business types, irrespective of niche and size. Suppose you are not using the WordPress site yet. In that case, the ten reasons mentioned-above, including cost-effectiveness, security, ease of integrations, SEO, and mobile-friendliness, will tell you why WordPress is the perfect fit for your business website. So, are you ready to give your business a new level of success with WordPress?
